ideas

We do not believe in adapting marketing into digital. We believe natively digital ideas are most interesting ones.

Original ideas that bring a digital project with influencers together to create an offline product at the end; or use of conventional media for the outcome of a digital campaign. Even utilizing the most boring medium, and turning it into something you can watch over and over again.

Instead of the “good old digital”, we use data, insights, and the tools of marketing in a hybrid fashion to make your brand stand out.

Here is a summary so far:

Alarko Carrier wanted to deliver new meanings to its “Global Climate Change” competition which has been held since 2014 and wanted to increase the awareness of global climate change in society.

Money transfer leader Western Union wanted to announce Easy Money Transfer application. We wanted to announce and spread the Western Union’s Easy Money Transfer application so that everyone can send and receive money online easily.

Our purpose was to introduce the CIP Lounge of Turkish Airlines in Istanbul to the people who have long flights which need to be transfers such as USA or Far East.

Our aim to start this business with Turkish Airlines was to explain Istanbul through the eyes of a person who does not know enough . In order to do this, the first thing that came to our mind was the colorful streets of this city.

One of Turkey’s biggest textile and fashion company Beymen, wanted to create pleased shopping environment in their stores for tourists. For that purpose, we said “Welcome Beymen” to tourists.

Turkish Airlines, the flag carrier airline of the Republic of Turkey which flies the most countries in the world has developed a mobile application about travel guides called the World City Guide.

The brief was to show that the “Remove Borders” concept of the Galaxy S8 and S8 Plus models can have a place on social networks with Samsung and demonstrated that Samsung can remove borders in every field.

Halkbank wanted to prepare memorable Mother’s day celebration by using their commercial. Our duty was to expand the boundaries of the campaign and ensure that this celebration was watched, spoken and shared as much as possible.

The biggest private satellite television provider Digiturk wanted to reach new users and get new registers. We launched a campaign to reach Digiturk, the publisher of the LigTv which is long time broadcaster of Turkey Football Super League, more home

Turkish Airlines, the flag carrier airline of the Republic of Turkey which flies the most countries in the world wanted to introduce new routes. It even launched a promotion for those traveling on new routes. We have rolled up our sleeves to show travelers new routes that they can take with the Turkish Airlines comfort!

Turkish Airlines, wanted to expand their loyal customer base in social media by gaining new members to its Miles&Smiles brand loyalty program. Our task was to think of a creative project that attracted the attention of members of the loyalty program.

Greyder wanted their followers to experience the same aesthetic quality they do when browsing through influencer accounts by transforming their social media account grid from the classic brand page appearance. In the light of this request, we took action with our belief in content marketing and our influencer data base.

In the digital era, the customer path is not always straightforward and is sometimes even spiral. There are many possible combinations of touchpoints that customers may go through in their path to purchase.

PHILIP KOTLER

© All rights reserved. Powered by Gaia.