planet of influencers
What is Influencer marketing ?
Influencer marketing is one of the most efficient marketing methods in today’s world.
Influencer marketing doesn’t promote a product or service by shouting out the brand name and making the logo a bit bigger. It utilizes the audiences influencers can move, and reaches out naturally.
Influencer marketing resembles Celebrity Endorsement in some ways. For example, the Nike and Michael Jordan collaboration back in the 80’s has created the first moments that created awareness for today’s giant brand.
Divided from Celebrity Endorsement, Influencer marketing favours internet celebrities instead of superstars with huge budgets.
Who is an Influencer?
An influencer is basically an internet celebrity whose opinions are valued.
They have the power to influence wide demographics. They’re not a corporation or a brand, but a person. Consequently, influencer marketing projects aren’t B2B but Business to Influencer projects.
Bu gönderiyi Instagram’da gör
Bu gönderiyi Instagram’da gör
The influential power can come from other media like TV as well as only social media followers.
Why is
Influencer marketing
important?
It’s natural.
The right influencer marketing campaign focuses on the story and experience, not the product.
It’s fruitful.
Influencer marketing is a lot more fruitful thanks to its substantial effect, cost advantage, and permanence.
It’s quantifiable.
Influencer marketing campaigns are quantifiable and easily analyzed in terms of cost/performance.
It’s sustainable.
Urgent missions become a part of the routine with well-coordinated influencer relations and well-channeled efforts.
micro influencers
the smaller stars of influencer marketing:
Micro influencers are influencers with 10.000 to 100.000 followers. Even though their audiences are smaller than macro influencers and big celebrities, their engagement rates can be substantially better. They’re more approachable and sincere. Sometimes it’s way more effective to work with multiple micro influencers with the budget of a single macro.
affiliate marketing:
a different approach to
influencer marketing
Affiliate marketing doesn’t pay influencers directly, but creates a win-win scenario. Famous for “swipe up links”, affiliate marketing pays influencers a commission off of the purchases made with their reference. This method can earn you new brand reps without any special budgeting for influencer marketing.
a successful influencer
marketing campaign
in 3 steps
set your goals and
target audience
Clearly define who you target and what you expect from the campaign. A campaign aiming to increase brand awareness among the youth and another campaign which aims to increase sales in the 30-40 year old demographic will be critically different. Don’t forget that influencer marketing is a long term commitment. Short term influencer collaborations can only benefit aggressive sales campaigns.
set your goals and
target audience
Clearly define who you target and what you expect from the campaign. A campaign aiming to increase brand awareness among the youth and another campaign which aims to increase sales in the 30-40 year old demographic will be critically different. Don’t forget that influencer marketing is a long term commitment. Short term influencer collaborations can only benefit aggressive sales campaigns.
manage your influencer
relations correctly
Influencers are not digital advertising platforms, you have to get to know your influencer as a human as well. Research their audiences and engagement rates carefully, and keep a close relationship. Long term sustainable relationships will benefit both parties a lot more, compared to one-shots. Sustaining influencer relationships is a job on its own.
manage your influencer
relations correctly
Influencers are not digital advertising platforms, you have to get to know your influencer as a human as well. Research their audiences and engagement rates carefully, and keep a close relationship. Long term sustainable relationships will benefit both parties a lot more, compared to one-shots. Sustaining influencer relationships is a job on its own.
set your
influencer free
Influencer marketing is not about media buying but collaboration. Your influencer is where they are today with their own ideas and thoughts. Let your influencer deliver the message in their own unique way, and don’t bombard them with pre-prepared copies. The correct choice of influencers, followed by organic content is way more effective.
set your
influencer free
Influencer marketing is not about media buying but collaboration. Your influencer is where they are today with their own ideas and thoughts. Let your influencer deliver the message in their own unique way, and don’t bombard them with pre-prepared copies. The correct choice of influencers, followed by organic content is way more effective.