planet of sports
We are adapting sports to the digital world!
Whether you’re advertising for sports or advertising through it, we are bringing creativity together with digital projects for the most effective strategies ranging from social media to sponsorships.
The sports industry is taking loyalty to another level! It symbolizes a sort of belonging and represents communication among millions of people. With the right tools, it’s a piece of cake to double down on that sense of loyalty and drive millions.
Be it fanatics or casual viewers, the sports audience is larger than it seems. Since it is so popular, the environment in which it occurs grows accordingly. The platforms’ variability, on the other hand, gives rise to the marketing activities that develop accordingly.
Sports marketing can focus on promoting the sports itself as the product, or promoting other products or services through the sports. It mainly utilizes the loyalty of the fans.
Sports is becoming a high-demanded area of marketing in the digital age. With the power of digital and through building creative communication methods, campaigns on sports marketing are being held on various platforms.
What is it that brings sports fans to the stands? It’s the other people—the experience of cheering as one. The same sense of community can also apply to influencer marketing, where influencers are now stand leaders.
As more people use social media platforms and more of these platforms become a part of everyone’s everyday lives, billions of people are seeing the collaborations and affiliate links each time they are online. Those fans associate the brands with the teams and feel like becoming a part of it. With the association, fans think of in connection with those who win. From the clothes to the accessories, every item influences audiences.
Our Creative & Production division has worked closely with Turkish Airlines in developing Sports Social Media strategies related to Sports Sponsorships such as Manchester United and Barcelona.
Turkish Airlines Euroleague Final Four – Eye Of The Fan Project was created to increase awareness and strengthen the experience of the Final Four event. With this idea, we distributed the passion and the excitement happening on the field to the millions through social media. Eye of the Fan idea was so creative that it has been awarded multiple times globally.
In 2017, the majority of our work was for BeIN Sports, which is the most-watched TV Channel in Turkey.
BeIN Sports Turkey Social Media Management was an immeasurable experience when it comes to Sports Digital Marketing. During this period, our agency group had a chance to build creative communication methods and contents for Turkish Super League, Champions League, UEFA Euro 2016 France, NBA, Turkish Airlines Final Four and even for Wimbledon.
Influencer Marketing Project for Supreme Committee for Delivery and Legacy. We utilized the power of influencers in Sports Marketing, in promoting Qatar 2022.
INFLOW Qatar & Russia Activation Powered by Supreme Committee was designated to create awareness for Qatar 2022 during the FIFA World Cup Russia 2018. The main question we asked was: “Where will the next world cup be hosted?” With the help of our content creators we were able to authentically shift the conversation to the next world cup, Qatar 2022.
For the next 3 years, INFLOW Network & GAIA will be responsible for all Arabic-speaking markets and home country of the tournament: Qatar on the road to 2022.