planet of travel
Tourism
in a Digital World
Bringing together tourism and the digital world, we use digital tools to plan and manage travel experiences.
Embracing all the tools of digital transformation allows for altering the way we travel and the way the industry operates as a whole. With the development of digital tourism, new technologies are adapted to the tourism industry.
The Effect Of Digital Marketing
The effect of digital marketing on the travel industry is considerably greater than it seems on travel selfies. As the travel experience becomes increasingly shaped by digital platforms, the role of digital marketing in influencing consumer preferences is rendered vital.
How Does
Digital Marketing Affect the Travel Industry?
It changes people's
decision-making habits.
Now, before going to a destination, all the research happens online. And that's not all - people consume digital content not only before, but also during travel.
As more people use their phones to shape their journeys, it becomes inevitable for brands to create websites and social media accounts that are more meaningful, enriched with content and can answer all the possible questions.
30%
In recent years, reservations made with smartphones have increased by 30%.
95%
95% of people traveling for touristic purposes read at least 7 reviews of their destination written by previous travelers.
95% of people traveling for touristic purposes read at least 7 reviews of their destination written by previous travelers.
95%
In other words, your customers now consume a significant amount of digital content before making their purchasing decisions. And unless you are part of this digital world, attracting new customers will never be easy.
It makes feedback easier.
Another important issue is receiving feedback from the people who have experienced your services. Thanks to the digital transformation, this is now much easier.
People can instantly share their positive or negative comments about your product or service in the digital world. If you manage to use this feedback effectively, you can improve your services and build long-term loyalty with your customers.
Once you listen to feedback and start doing something for customers, you can surprise them on their next visit.
It reflects the experience.
Now sharing the travel experience has become much easier.
Almost everyone's Instagram accounts are crammed with travel photos, often accompanied by captioned memories or reflections about the destination and abundant hashtags. Clicking on any of these instantly brings up thousands more photos from other users. In order to turn this content density in favor of the brand, it is necessary to create a strategic digital customer experience.
Let's give a concrete and simple example: If you are a hotel owner, encourage people to post on social media by designing Instagrammable spots for your hotel and get people to take their phones out of their pockets.
It’s way cheaper to advertise to and win back recurring guests than it is to drive completely new guests.
digital marketing and travel
How to use digital
marketing correctly in
the travel industry?
Set your target audience.
When it comes to creating a marketing strategy, it is crucial to set a target audience. Marketing always requires the right approach. Otherwise, all the efforts will be meaningless and the budget will be wasted.
Make sure you know whom you’re talking to and who your ideal guest is.
Set your target audience.
When it comes to creating a marketing strategy, it is crucial to set a target audience. Marketing always requires the right approach. Otherwise, all the efforts will be meaningless and the budget will be wasted.
Make sure you know whom you’re talking to and who your ideal guest is.
Show yourself on social media.
People make use of the information they get from social media while making travel plans. Therefore, your business should definitely be integrated into social media.
This does not mean simply opening a profile and posting some shots. You need to make sure that when a prospective guest visits your profile, they see all they need to see to drive a reservation.
Show yourself on social media.
People make use of the information they get from social media while making travel plans. Therefore, your business should definitely be integrated into social media.
This does not mean simply opening a profile and posting some shots. You need to make sure that when a prospective guest visits your profile, they see all they need to see to drive a reservation.
Take advantage of digital advertising.
Digital advertising has grown to be extremely important nowadays. As opposed to traditional ads, digital ads reach a large number of potential customers and serve a multitude of purposes.
Being able to target a specific demographic and even retarget those who have already visited is a great luxury. For these reasons, digital advertising is an essential component of the service industry and offers numerous advantages.
Take advantage of digital advertising.
Digital advertising has grown to be extremely important nowadays. As opposed to traditional ads, digital ads reach a large number of potential customers and serve a multitude of purposes.
Being able to target a specific demographic and even retarget those who have already visited is a great luxury. For these reasons, digital advertising is an essential component of the service industry and offers numerous advantages.
Create a digital customer experience.
Carefully curate a digital experience for your customers. Just as how the check-in process is elemental to guest satisfaction, so is their online journey through which they interact with the digital you. Overlooking the digital experience can cast a shadow on everything else and even drive guests away.
Encourage your guests to reflect their physical experiences onto the digital world. A beautifully designed corner encouraging them to post selfies works wonders!
Create a digital customer experience.
Carefully curate a digital experience for your customers. Just as how the check-in process is elemental to guest satisfaction, so is their online journey through which they interact with the digital you. Overlooking the digital experience can cast a shadow on everything else and even drive guests away.
Encourage your guests to reflect their physical experiences onto the digital world. A beautifully designed corner encouraging them to post selfies works wonders!
Listen to the feedback.
Now, it is very easy to get feedback about your business thanks to social media. When you really listen to those feedbacks and grow on them, you can improve the sense of trust between you and your customers. Also, your customers will feel valued which in return will make them want to visit again.
Listen to the feedback.
Now, it is very easy to get feedback about your business thanks to social media. When you really listen to those feedbacks and grow on them, you can improve the sense of trust between you and your customers. Also, your customers will feel valued which in return will make them want to visit again.