Samsung: Remove Borders

The brief was to show that the “Remove Borders” concept of the Galaxy S8 and S8 Plus models can have a place on social networks with Samsung and demonstrated that Samsung can remove borders in every field.

Samsung
Samsung
01.

Strategy

A vibe has been tried to be applied to differentiate & feature Samsung Galaxy S8 and S8 Plus through positioning them like more than a phone with their designs and features.

02.

What We Did

We reflected the touch points of the S8 models through using the natural contents and way of their own expressions of the influencers with the real life shootings as well as we did for the their unique designs that we removed the boundaries.

03.

Results

We worked with the influencers and created colorful instagram posts and“Removed Borders” with 371,771 people throughout the project. We have removed the boundaries of social media by obtaining 6,471,304 views in total.

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