Our purpose was to introduce the CIP Lounge of Turkish Airlines in Istanbul to the people who have long flights which need to be transfers such as USA or Far East.
What We Did
Instead of the classic lists of BuzzFeed, the contents created by using the experiences of the editors. For that purpose BuzzFeed editors were invited to the CIP Lounge and they spend 24 hours there. The editors, used all facilities provided by CIP Lunge, from different foods to 150 different beverage, from living rooms to showers, then they wrote their experiences by adding various gifs and visuals
As a result of BuzzFeed shares, we reached 100.000 times reading numbers and 40% of the reader share this contents on their personal social media accounts.