Turkish Airlines, the flag carrier airline of the Republic of Turkey which flies the most countries in the world has developed a mobile application about travel guides called the World City Guide.
They wanted this application to be recognized, spread and used around the world. We were excited to be part of the announcement of one of the significant values of the Turkey.
What We Did
Working with our global partner InMobi, we showed advertisements to frequent travelers in 21 countries and targeted users to download the app. We placed these ads on different applications and mobil sites. We optimized our campaign to be able to reach the correct people according to feedbacks.
We achieved 1.3 million ad clicks in broadcasts in 21 countries. We have provided total of 23.229 times download on both IOS and Android operating systems. Click-to-download conversion rate was 1.75% and this number was the 2 times high than sector average.